SECTOR | Luxury
YEAR | 2024–2025
DURATION | 2 missions - 10 months
EXPERTISE PROVIDED | Art Direction, E-Commerce Revamp and Social Media Management
CONTEXT
Yana Nesper, an independent high-end jewelry brand, was facing limited digital visibility and a lack of consistency across platforms.
With growing ambitions and increasing competition online, the brand needed to elevate its image and deliver a refined, luxury aligned experience both on social media and across its e-commerce touchpoints.
RKT Consulting was brought in to lead the brand’s digital transformation, from content and branding to platform redesign and campaign orchestration.
MISSION 1 - E-commerce
TOOLS & PLATFORMS
OUR INTERVENTION
1. Strategic Foundation
• Defined the digital roadmap and project milestones
• Led requirement gathering and user experience benchmarking
2. Product Ownership & Platform Migration
• Collected business and functional needs
• Oversaw UX/UI design within Shopware
• Structured the product catalog and followed up on sprint delivery
3. Quality & Consistency
• Ensured brand alignment in design and content
• Collaborated with creative teams on visuals and layout
• Managed testing, feedback loops, and deployment support
MISSION 2 - Social Media
TOOLS & PLATFORMS
OUR INTERVENTION
Strategic Foundation
• Audited brand presence across key digital channels
• Defined the editorial pillars and tone of voice aligned with brand identity
• Set engagement KPIs and outlined a clear content strategy roadmap
Social Media & Content Execution
• Developed a full content calendar including storytelling, product, and lifestyle angles
• Designed visual templates and art direction rules for luxury consistency
• Coordinated community management, ad campaigns, and publishing workflow
Quality & Brand Consistency
• Ensured visual and editorial coherence across all platforms
• Created moodboards and supervised content creation with internal teams
• Provided detailed reporting tools and recommendations for long-term improvement